Invading The Desktopįacebook was spawned on the web, and openly experiments on mobile, but has never put much focus on the desktop. After all, Facebook already separated messaging from the News Feed on mobile. But that’s a sacrifice Facebook seems willing to make to boost its chances of winning the war to control chat. Increasing the number of people who are instantly available through Facebook Messenger makes the app more valuable for everyone regardless of what device they access is through.ĭetaching Messenger from Facebook could potentially make it easier for people to avoid Facebook’s ads. The more people that chat on Facebook, the more they get locked into the company’s family of apps and features, including Facebook’s News Feed where it earns money on ads. Facebook declined to provide a statement or confirmation, telling me “We don’t comment on rumor or speculation.” However, that’s the same boiler plate response I’ve received from Facebook when my sources were correct in the past, like about Facebook having built a secret Chat SDK that lets developers create chat bots.
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